Products

Fresh Vibes
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Fresh Vibes

Amazing selection of Vuori, Goodr, Run Sup, Boathouse, and more. The best to experience 30A and the best place to take home a bit of your vacation.

RUN/SUP at Home
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RUN/SUP at Home

Check out these quality (and comfy) shorts available at our store. Great for running, working out, or just lounging.

Santa Rosa Beach Souvenirs
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Santa Rosa Beach Souvenirs

Visit us at the WaterColor Boathouse and take home a piece of 30A with you. Clothing, fitness apparel, accessories and more!

Look Good, Feel Good
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Look Good, Feel Good

Check us out for your favorite fitness clothing and fitness activities! Family-friendly fun in Santa Rosa Beach on 30A!

What’s SUP?
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What’s SUP?

SUP- a word we must say 100x a day! Does everyone know what SUP stands for? Stand Up Paddle, of course! This cool-fit, ultra lightweight, moisture wicking, UPF 50 hat is back in stock! And we are happy to ship!

We move, you save.
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We move, you save.

You may have heard…and yes it’s true! We will be moving our Seagrove location at the end of August. But don’t sweat it, you will find us right down the road at our Boathouse location in Watercolor! So for now the more you come in and save, the less we have to pack!!! Stay tuned…

Don’t just be Good, Be Goodr!
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Don’t just be Good, Be Goodr!

Great selection of Goodr Sunglasses at our store on 30A. We have the best selection of running, exercise, workout, and leisurewear. If you’re looking to just sleep or are motivated to sweat, come experience Santa Rosa’s best retail store.

New Arrivals!
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New Arrivals!

Excited to launch our new line of RUN/SUP brand apparel! 🙌Men’s & Women’s performance tees and tanks. The most amazing fabric and feel.Stop in and check it out 30A’s best running store! Open daily 9a-3p. Shop local, support local!