What’s SUP?
SUP- a word we must say 100x a day! Does everyone know what SUP stands for? Stand Up Paddle, of course! This cool-fit, ultra lightweight, moisture wicking, UPF 50 hat is back in stock! And we are happy to ship! 
Similar Posts
New Arrivals!
Excited to launch our new line of RUN/SUP brand apparel! 🙌Men’s & Women’s performance tees and tanks. The most amazing fabric and feel.Stop in and check it out 30A’s best running store! Open daily 9a-3p. Shop local, support local!
Fitness Classes in WaterColor
TRX on the BoatHouse Paddle Club deck Mondays & Thursdays 8:30a! One of the best cross-training tools around!
It’s not Friday…it’s Runday.
What a great morning for a RUN/SUP Race at The Boathouse!!! A big thanks to our friends a lululemon Grayton Beach for supporting this race with prizes for our winners and Nigels coupons for all the participants! Two more summer races to go! Friday, July 30th & Friday, August 6thGet out and join us!
We move, you save.
You may have heard…and yes it’s true! We will be moving our Seagrove location at the end of August. But don’t sweat it, you will find us right down the road at our Boathouse location in Watercolor! So for now the more you come in and save, the less we have to pack!!! Stay tuned…
It’s ok to have a favorite
We have the best store on 30A with the best brands including Favorite Daughter, perfectwhitetee, Vuori, and more.
The best shopping on 30A
We are WaterColor’s best place to shop for your favorite Vuori pieces! Ask about our current promotions and check out other fabulous brands!