What’s SUP?
SUP- a word we must say 100x a day! Does everyone know what SUP stands for? Stand Up Paddle, of course! This cool-fit, ultra lightweight, moisture wicking, UPF 50 hat is back in stock! And we are happy to ship! 
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Family adventure in Santa Rosa Beach
Family time on the water! Nothing beats it! 🤍🌊 Bring the whole crew and paddle with us!
Come paddle or kayak with us
It is a beautiful day on Western Lake in Watercolor!
Winter Trail Running on 30A
We live in a super special spot! Beach run one day, trail run the next! Who knew that trails like this exist next to the beach! Next time you’re in town, stop by the Run Sup store or visit us at the Watercolor Boathouse.
Fall has arrived on 30A
Visit the WaterColor BoatHouse in Santa Rosa beach for great gifts and memorable souvenirs.
Don’t just be Good, Be Goodr!
Great selection of Goodr Sunglasses at our store on 30A. We have the best selection of running, exercise, workout, and leisurewear. If you’re looking to just sleep or are motivated to sweat, come experience Santa Rosa’s best retail store.
Santa Rosa Beach Souvenirs
Visit us at the WaterColor Boathouse and take home a piece of 30A with you. Clothing, fitness apparel, accessories and more!